1
Type is the voice, not the furniture
Every headline earns its weight in ink. If it doesn't demand attention, it doesn't make the page.
2
Structure exists to be dismantled
We build the grid, then tear it open until the layout breathes with intent and nothing is accidental.
3
Two colors, zero compromise
Black and red printing forces ruthless editing. Constraints produce the loudest work on the fewest sheets.
4
Every spread is a poster
If the page can't command a wall, it can't hold a reader's hand. Design at the scale of conviction.