03Activation Study
Rivet Metrics Lab

Retention spikes when teams ship in week two.

The loudest cohort is not the biggest. It is the one that publishes early.

Week-8 retention by first meaningful action +64 pts best cohort
80% 60% 40% 20% 18% No artifact 31% Draft only 44% Shared once 68% Shipped deck 82% Weekly ritual public loop starts
This is the Neubrutalist Web Design design system, applied by Curio Design — a design-style library for AI agents. Full Neubrutalist Web Design guide → designbycurio.com/learn/neubrutalism-web-2021