03 — Customer Loyalty MOKU Research

Essentials outlast trends

本質は流行を超える

73%
+12% YoY

Repeat purchase rate within 12 months

FY2023 65% FY2024 73%
This is the MUJI design system, applied by Curio Design — a design-style library for AI agents. Full MUJI guide → designbycurio.com/learn/muji-japan