In May 1965, a sheet of cheap stock did more than announce a fight. It turned Lewiston into a stage: two names in red and black, stacked so tightly that the letters seemed ready to collide before the boxers arrived.
THE STREET WAS THE FIRST SCREEN
That pressure is the system’s real trick. The printer’s decision was economical and exact: one hard rule, one louder name, one price readable from the curb. Nothing decorates the message; every mark steps into the ring.