CH 03
Retention tape / cohort flicker
DATA SLIDE 07
Takeaway signal
Fans fade after week three.
Post-premiere fan retention
Percent of week-one active fans returning
Retention line chart for returning fans over six weeks
No weekly drop falls from seventy-eight percent to thirty-one percent by week three, while weekly remix drops hold above fifty percent through week six.
80%
60%
40%
20%
0%
W1
W2
W3
W4
W5
W6
FADE POINT
31% return