Chapter 03 — Velocity Report / 2024 Surge State of Energy · Annual Deck

Casual sippers don't quit — they crank the volume.

Repeat-buyer reorder velocity 3.4× +58% vs. 2021 cohort Members who hit the third reorder accelerate hard — average annual cans jump from 41 to 139 within the next twelve months.
Annual cans per active member · by reorder count
1st
29
2nd
41
3rd
84
4th
139
5th+
161
This is the Mountain Dew Citrus Green design system, applied by Curio Design — a design-style library for AI agents. Full Mountain Dew Citrus Green guide → designbycurio.com/learn/mountain-dew-citrus-green-1988