Units shipped
91.2K
12.4%
Across 6 live markets
Sell-through
78.9%
3.8%
Above plan by 2.1 pts
Return rate
1.9%
0.4%
Fewer swaps than last week
Gross margin
36.7%
1.2%
Retail mix is improving
Channel performance
Current cycle, closed orders only
| Market | Program | Units | Return rate | Status | Stage | More |
|---|---|---|---|---|---|---|
|
North America
Matte black launch
|
Retail flagship bundle | 28,450 | 1.6% | On track | Shipped | |
|
United Kingdom
Silver partner push
|
Carrier replenishment | 11,780 | 2.3% | Watch | Review | |
|
Japan
Premium shelf set
|
Limited gold edition | 9,340 | 1.1% | Ahead | Live | |
|
Germany
High street placement
|
Black display stock | 7,210 | 3.8% | At risk | Hold | |
|
Brazil
Pink teen variant
|
Seasonal carrier offer | 15,980 | 1.0% | Stable | Scaled | |
|
Australia
Metro launch window
|
Accessory attach bundle | 8,430 | 2.0% | Watch | Queued |