Chapter 4 · Retention
Koke · 14
Quiet customers stay longer
Renewal rate by customer contact frequency · 2025 cohort (n = 12,847)
100%
75%
50%
25%
0
89%
Never contacted
73%
1–2 contacts
58%
3–5 contacts
41%
6–10 contacts
26%
10+ contacts
3.4× baseline
This is the
Moss Terrarium
design system, applied by
Curio Design
— a design-style library for AI agents. Full Moss Terrarium guide →
designbycurio.com/learn/moss-terrarium-glass