CHANNEL DOMINANCE
EXTREME SPORTS VENUES · FY2024
04 / 12
THE RAMP OUTSELLS THE AISLE
Claw captures 72% of energy drink sales at skate venues — 2.4× the traditional retail average.
Claw venue market penetration by extreme sport channel
80%
60%
40%
20%
0%
VENUE SHARE
67%
MOTOCROSS
58%
BMX
72%
SKATE
54%
ESPORTS
63%
MMA
This is the
Monster Energy Claw (2002)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Monster Energy Claw (2002) guide →
designbycurio.com/learn/monster-energy-claw-green-2002