Chapter 02 · The Editorial Standard 03 / 12

Design Principles

What Endures in Print

1

Typography earns trust before the first word

Every serif chosen by hand. Every measure calibrated to the column width. The typeface is the argument.

2

White space is not empty — it is punctuation

Margins hold the same weight as headlines in a considered layout. Silence between paragraphs is editorial voice.

3

A grid is a promise to the reader

Five columns, precise gutters, zero drift across sixty-four pages. Consistency is the highest courtesy.

4

Print teaches patience that screens forget

Six press checks per issue. Paper stock chosen by touch, not by specification sheet. The craft is in the restraint.