Chapter 03 Tailor Ledger Khalkha Winter Orders
Page 18
ger felt archive

Repeat patrons do not return for novelty; they return for fit.

Measured across 4,812 winter commissions.
Commission quality rises when the pattern book remembers the body.
Returning patrons First fittings
80% 60% 40% 20% 68% returning winter 2025 2021 2022 2023 2024 2025