Chapter 02 · Color as argument
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Field notes for cheerful persuasion

Make Ideas Visible

A line can carry warmth

We sketch one human gesture before the layout earns its frame.

Color tells the first joke

Vermillion, cobalt, and yellow arrive before the paragraph speaks.

History is a toolbox

Woodcut borders, bookish type, and flat pop shapes share the same table.

Systems need a wink

Every rule leaves a tiny door open for surprise, rhythm, and charm.