CH.03
/ RETENTION GEOMETRY / WORKSPACE COHORT
SCALE 1:1
SHEET 07
TAKEAWAY / RENEWAL SIGNAL
CHURN BEGINS AS SPACING, NOT SILENCE.
COHORT
18.4K
WINDOW
12 WK
WEEKLY ACTIVE SEATS / WEEKS BEFORE RENEWAL
PRIMARY: RETAINED / REV: LOST
12 WEEK DECAY WINDOW
80%
60%
40%
20%
0%
-12
-10
-8
-6
-4
-2
0
RETAINED COHORT 70%
RISK LINE CROSSES
AT WEEK -2
24% FINAL
N
SCALE: 2 WK = 130 UNITS