Hearthgrove Member Retention · Cohort Analysis 03 / 08

Year two is where loyalty compounds.

Member retention jumps from 34% to 62% by the second year — and climbs steadily to 89% by year five.

0% 25% 50% 75% 100% 34% 62% 78% 85% 89% Year 1 Year 2 Year 3 Year 4 Year 5 Churn risk Inflection Loyal cohort
This is the 1970s Earth Tones design system, applied by Curio Design — a design-style library for AI agents. Full 1970s Earth Tones guide → designbycurio.com/learn/mid-century-earth-tones-1972