Chapter 03
/ paths of return
Page
14
Petals bring memory home.
Petals mark the doorway before any name is spoken.
Share of families visited in first hour
n=1,842 altar logs
Before and after comparison chart
Three bars show arrival share rising from 31 percent with a photo only to 86 percent with a full marigold path.
90%
60%
30%
0%
31%
52%
86%
Photo only
Photo + candles
Full cempasuchil path
Arrival blooms when cues stack like tiers on an altar.