04 Marketplace Report  /  Regional Growth
Tiendo Annual Deck 2024
The number that matters

Buyers don't shop the brand — they shop the shipping promise.

Same-day delivery share by market · Q4 2024
38% Lima 52% Bogotá 61% CDMX 74% Santiago 83% São Paulo 0 30 60 90
Repeat-purchase rate where
same-day is available
2.4×
+18 pts YoY
Shoppers in same-day metros reorder 2.4× more often than the platform average. Logistics, not catalog size, drives the loyalty curve.
Source: Tiendo Internal Marketplace Data · 18.6M orders · Q4 2024
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This is the Mercado Libre Yellow design system, applied by Curio Design — a design-style library for AI agents. Full Mercado Libre Yellow guide → designbycurio.com/learn/mercadolibre-yellow-2015