Archway Insights — Loyalty Analytics 07 / 12
Key Finding

Drive-thru loyalty outpaces the counter — three to one.

40% 30% 20% 10% 0% 42% 38% 31% 22% 14% Drive-thru Loyalty leader Mobile Pickup Delivery In-Store Kiosk Counter Loyalty enrollment rate by ordering channel — percentage of transactions linked to a rewards account