Packaging Study
Case 04
Red ground / cue memory
Shelf cue / recognition index

The red field does the work before the wordmark does.

A hard chevron and saturated field make the pack readable before the name resolves.

Recognition score 240 shelf-view intercepts
100 80 60 40 20 0 92 Red field 88 Chevron 73 Wordmark 61 Crest 46 Legal copy Higher score means faster identification in a three-second shelf pass.