Packaging Study
Case 04
Red ground / cue memory
Shelf cue / recognition index

The red field does the work before the wordmark does.

A hard chevron and saturated field make the pack readable before the name resolves.

Recognition score 240 shelf-view intercepts
100 80 60 40 20 0 92 Red field 88 Chevron 73 Wordmark 61 Crest 46 Legal copy Higher score means faster identification in a three-second shelf pass.
This is the Marlboro Red Flip-Top (1955) design system, applied by Curio Design — a design-style library for AI agents. Full Marlboro Red Flip-Top (1955) guide → designbycurio.com/learn/marlboro-red-flip-top-1955