03 · Audience & Reach
Annual Review 2024 — Whakaaturanga
Free entry didn't dilute the visit — it
deepened
it.
Average minutes per visit, by gallery zone — FY2024
41
Whenua
47
Toi Art
64
Tangata Whenua
52
Te Taiao
38
Ngā Tai
64
min
Average dwell time in the
Tangata Whenua gallery
▲ +28% vs FY2022
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