CHAPTER 04 / PAGE 07
RETENTION ARC
右から左へ READ

Takeaway panel

Readers fade before they leave.

Cancellation is the final speech bubble; the drop in weekly chapters starts six weeks earlier.

Weekly chapters read decline before cancellation A black line drops from 7.8 chapters read eight weeks before cancellation to 1.6 chapters at the exit week. 8 6 4 2 0 −8w −7w −6w −5w −4w −3w −2w exit 7.8 chapters / week quiet week begins renewal still 21 days away 1.6 at exit week CHAPTERS READ PER WEEK Cohort: paid readers who cancelled after 90+ days active