Four rooms we design around.

Reverb before rhythm.

Every screen should sound like a saxophone loop through a food-court skylight — long tails, patient decay.

Lilac, never neon.

Colors sit two stops behind clean. If it looks like signage from 1994 through a VHS lens, keep it.

Emptiness is a feature.

We budget generous silence around every card — the fountain runs, but the store next door is closed.

Compression as texture.

Grain, scanlines and mild JPEG artifacts are typographic — they replace the ornament we removed.