Chapter 03 / Dye-season retention
Page 12
Repeat buyers arrive when the cloth has a story.
42%
Faster second purchase
+18.6 pts vs unnamed lots
Second-purchase rate by month since first cloth
n=8,420 orders
60%
45%
30%
15%
0%
Named motifs
54.8% by month 12
Plain lot: 36.2%
M1
M3
M5
M7
M9
M12
Orders carrying motif names
Unnamed inventory lots