Chapter 03 / Activation Cohorts
Page 09

Session three is where retention takes form.

Ninety day retention by completed first-week sessions A bar chart shows retention rising from eighteen percent after one session to sixty-three percent after three sessions, then leveling near sixty-eight percent. 90-day retained workspaces 70% 50% 30% 10% 18% one 29% two 63% three 67% four 68% five+ 63% retained after third session