Regional behavior
Multi-service adoption
02 / 08
Takeaway
The real rebrand was behavioral, not cosmetic.
Monthly users touching two or more services moved from 29% to 56% in six months.
Share of monthly active users touching 2+ services
Two-plus services
Single-service
March 2018
September 2018
29%
single-service
56%
single-service
+27 pts
56%
now use two or more services
up from 29% at rebrand launch
Green segment = two-plus services
Neutral segment = single-service usage