04 · Subscriber Retention 04 / 12

Subscribers don’t churn — they fade.

Most never formally cancel. They simply stop showing up, month after month, until the relationship is a line item nobody remembers approving.

100% 75% 50% 25% 0% Sign-up Month 3 Month 6 Month 9 Month 12 Half-life Month 4 33% Plateau Retained at 12 mo. Active subscribers
This is the Malachite & Azurite design system, applied by Curio Design — a design-style library for AI agents. Full Malachite & Azurite guide → designbycurio.com/learn/malachite-azurite-mineral