Plano Norte
Field note / retention
Cohort study / 30 days
04 / 08
A 30-day cohort / return rate
The first week decides retention.
New account return rate by day
Return rate falls from 82 percent on day 1 to 38 percent on day 30, with 64 percent returning by day 7.
NEW ACCOUNT RETURN RATE
share returning to a saved plan
100%
75%
50%
25%
0%
82%
71%
64%
49%
38%
DAY 1
DAY 3
DAY 7
DAY 14
DAY 30
RETURNING ACCOUNTS / CUMULATIVE COHORT SHARE
This is the
Barragán Cuadra San Cristóbal
design system, applied by
Curio
— a design-style library for AI agents. Full Barragán Cuadra San Cristóbal guide →
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