ToonTrack
Content Chaos Report
ACT III
Chaos
Outperforms Calm
Every Time
Audience retention by content archetype across 2,400 classic animated shorts
100%
75%
50%
25%
0%
94%
78%
71%
65%
52%
Slapstick Chaos
Physical Comedy
Verbal Wit
Musical
Dramatic
Anvils, pies, dynamite