Chapter 03 study-loop retention
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Insight from late-night listening behavior

Listeners do not leave the room; they let the lamp fade.

Return rate by session ending

Soft exits hold the strongest memory: the final minute matters more than the first track.

28-day cohort
Bar chart of listener return rate by session ending Six bars compare abrupt stop, skipped ad, playlist switch, completed side, quiet ending, and rain loop. Quiet ending is highest at seventy four percent. 80% 60% 40% 20% 0% 34% Abrupt stop 39% Skipped ad 47% Playlist switch 56% Completed side 74% Quiet ending 66% Rain loop leave the light on