PRISM POP · INSIGHT DECK SLIDE 07
KEY INSIGHT · BRAND RETENTION

Joy Is the Stickiest Feature

94% vs. 24% — vivid brands keep their audience year over year. Beige brands lose them.

94% 81% 67% 52% 38% 24% Joy-Led Bold Color Warm & Fun Clean Corporate Muted RETENTION %
Source: Prism Pop Brand Health Study, Q3 2024 · n = 12,400 PRISM POP · 07
This is the Lisa Frank Rainbow (90s) design system, applied by Curio Design — a design-style library for AI agents. Full Lisa Frank Rainbow (90s) guide → designbycurio.com/learn/lisa-frank-rainbow-90s