PRISM POP · INSIGHT DECK
SLIDE 07
KEY INSIGHT · BRAND RETENTION
Joy Is the Stickiest Feature
94% vs. 24% — vivid brands keep their audience year over year. Beige brands lose them.
94%
81%
67%
52%
38%
24%
Joy-Led
Bold Color
Warm & Fun
Clean
Corporate
Muted
RETENTION %
Source: Prism Pop Brand Health Study, Q3 2024 · n = 12,400
PRISM POP · 07