Velatura / Archive of attention
Return study 07 / 12

The quiet metric

Readers fade before they leave.

A return-rate study, traced across the first year.

Readers returning after their first reading Return rate moves from 94 percent on the first reading to 49 percent after one year. 100 75 50 25 0 94% 88% 76% 63% 49% First read 30 days 90 days 180 days One year
Return rate after the first reading · the long goodbye is gradual.
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