Field Report — 03 / Retention
Fieldmark · Annual Review 2024
The takeaway

Shooters who develop in week one almost never put the camera down.

12-month retention · first roll < 7 days 91.4%
+23.7 pts vs. cohort avg

Owners who finish a roll inside the first week stay active a year later at nearly double the rate of those who wait.

12-month retention by time-to-first-roll % active · n = 18,420
100 75 50 25 91.4 < 7 days 78.2 8–14 days 64.9 15–30 days 52.1 31–60 days 38.6 60+ days
Source: Fieldmark owner telemetry · activation cohorts, Jan-Dec 2024
FIELDMARK 14 / 28
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