Bodies still in active use after twelve years
71.4
%
of cameras sold in 2012 were serviced — not retired — in 2024.
+18.2 pts vs. industry mean
Twelve-year survival rate by cohort
Vulpine M (brass body)71.4%
Premium mirrorless, peer set53.2%
Consumer compact, peer set21.0%
Bridge / superzoom, peer set11.6%