Chapter 03 — Retention  ·  The Repeat Buyer
Vulpine M / Annual Review
The takeaway

Quality outlives the first buyer.

Bodies still in active use after twelve years
71.4 %
of cameras sold in 2012 were serviced — not retired — in 2024.
+18.2 pts vs. industry mean
Twelve-year survival rate by cohort
Vulpine M (brass body)71.4%
Premium mirrorless, peer set53.2%
Consumer compact, peer set21.0%
Bridge / superzoom, peer set11.6%
Source: Vulpine Service Registry & warranty records, 2012–2024 cohort (n = 9,840)
Vulpine M — 14 / 22
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