Growth Dynamics · 04

Repeat Purchase Behavior

First-Time Builders Return at 3× the Rate

Repeat purchase rate by product theme · Full year 2024

26% avg 0% 20% 40% 60% 80% 78% 64% 61% 58% 54% 49% Starter Metro Buddies Gears Maker Junior
This is the LEGO Classic design system, applied by Curio Design — a design-style library for AI agents. Full LEGO Classic guide → designbycurio.com/learn/lego-classic