Section 03 — Retention  ·  The Fade Curve معرض البيانات ٠٣
Cohort Findings

Subscribers don't churn —
they fade, quarter by quarter.

Day-90 retention, paid cohort
61%
+14 pts vs. prior year

Gradual disengagement, not abrupt cancellation, drives the loss. The decline is structural — steady erosion, like weather on raw concrete.

Active rate by quarter after signup
Q1 94%
Q2 81%
Q3 70%
Q4 61%
Source: Internal cohort analysis, 18,400 paid accounts · Q4 2024 Béton Render 07 / 12
This is the Beirut Brutalist Gray design system, applied by Curio Design — a design-style library for AI agents. Full Beirut Brutalist Gray guide → designbycurio.com/learn/lebanese-beirut-concrete-render