Sistema Design Identity Lecture Series
XIX Games · Design Identity

The System
Is The
Festival

Op-Art radiating lines, Huichol beadwork, and sport pictograms — the most celebrated event identity ever designed.

This is the Lance Wyman Mexico Olympics (1968) design system, applied by Curio Design — a design-style library for AI agents. Full Lance Wyman Mexico Olympics (1968) guide → designbycurio.com/learn/lance-wyman-mexico-olympics-1968