One Identity, Every Surface
1
The mark becomes the building
Radiating lines grow from the wordmark into stadium walls, metro signs, and woven textiles.
2
Every pictogram is bilingual
Op-Art geometry and Huichol beadwork converge in each sport icon — legible without translation.
3
The grid is the gift
Twelve columns unify posters, tickets, and wayfinding — rigid enough to cohere, free enough to surprise.
4
Color arrives before the letter
Yellow, pink, and orange at full saturation declare the games before any word is read.