Plain boxes ship twice. Honest packaging is repeat business.

90-day reorder rate by pack style % of first-time buyers

19%

Glossy
retail box

27%

Printed
mailer

34%

Recycled
poly

41%

Corrugated
+ label

58%

Kraft
+ stamp + twine

Reorder lift · kraft vs glossy 3.1× +39 pts Buyers who unbox stamped kraft come back at more than triple the glossy-box rate within one quarter.

Source: Kraftline order ledger, 14,820 first orders, Q1–Q4 2024 Kraftline · Slide 12

This is the Kraft Paper Packaging design system, applied by Curio Design — a design-style library for AI agents. Full Kraft Paper Packaging guide → designbycurio.com/learn/kraft-paper-packaging-aesthetic