Highway Supper

roadside service study

Chapter 02 / Guest return Plate 04

The welcome is the signal

Warm welcomes bring drivers back.

A clear roadside cue and a human handoff turn a passing stop into a repeat habit.

Guests returning within 30 days

n = 1,248 guest stops
A bar chart comparing return rates for five welcome moments. Roadside welcome leads at 74 percent, followed by meal bundle at 52 percent, paper wrap at 37 percent, warm welcome at 31 percent, and window handoff at 24 percent. RETURN RATE / PERCENT 80 60 40 20 0 24% 37% 31% 52% 74% Window handoff Paper wrap Warm welcome Meal bundle Roadside welcome the signal worth repeating
This is the KFC Colonel (1952) design system, applied by Curio — a design-style library for AI agents. Full KFC Colonel (1952) guide → designbycurio.com/learn/kfc-colonel-1952