Chapter III · Retention The Long Loom
Baqpai · Annual Review 2024

The takeaway

Quality outlives the buyer — and so does loyalty.

91%
Five-year retention
+18 pts since 2019

Retention by acquisition cohort

Heirloom
91%
Gifted
74%
Catalogue
58%
Promotion
39%
Source: Internal ledger & warranty registry, 2019–2024 · n = 4,820 households
Tuskiiz & Co · 14
This is the Kazakh Tuskiiz Wall Hanging design system, applied by Curio Design — a design-style library for AI agents. Full Kazakh Tuskiiz Wall Hanging guide → designbycurio.com/learn/kazakh-tushkiiz-wall-felt