Chapter 03 — Signal Decay 07 / 12

The silence is the signal.

Engagement frequency drops 56% in the 90 days before account closure — across 12,400 churned accounts.

100 80 60 40 20 0 Engagement Index threshold JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 55 Below retention 94 41
This is the Joy Division — Unknown Pleasures design system, applied by Curio Design — a design-style library for AI agents. Full Joy Division — Unknown Pleasures guide → designbycurio.com/learn/joy-division-unknown-pleasures-1979