Aperture — Annual Letter 03 · Retention

Members don't leave. They stay longer the less we touch them.

94.2%

Net revenue
retention, FY24

+6.8 pts YoY

Retention by cohort year

2020

81.4

2021

85.0

2022

88.6

2023

90.9

2024

94.2

This is the John Pawson Minimalism design system, applied by Curio Design — a design-style library for AI agents. Full John Pawson Minimalism guide → designbycurio.com/learn/john-pawson-minimal-stone