02 — Retention & Cohorts Atelier · Annual Brief 2024

Quality holds the wardrobe.
Returning clients stayed an extra eleven months.

94.2%
Annual retention · core members
+11.4 pts vs. 2023 cohort
2021 76.5
2022 81.0
2023 82.8
2024 94.2
Median tenure · core member
3.8 years
This is the Jil Sander Pure design system, applied by Curio Design — a design-style library for AI agents. Full Jil Sander Pure guide → designbycurio.com/learn/jil-sander-pure