Chapter 03 / Stay Pattern
Guest Memory Study / Page 08

Guests remember the hour of light.

The room does not need more objects. It needs one exact afternoon.

Memory cues named in post-stay notes

Spotlight cue
75% 50% 25% 0% 68% 54% 41% 37% 29% Light Rain Cedar Tatami Street
Afternoon light becomes the stay's clearest object. n=1,842 notes