Chapter 2 · Design Principles 03 / 12

One mark, one meaning

1

Restriction breeds clarity

The crane exists as a single red on a neutral field. Every other element on the page is a supporting actor, never a co-star.

2

Geometry carries heritage

Each angle derives from traditional kamon proportioning, scaled precisely for the cabin card, the boarding pass, and the billboard.

3

Empty space is intentional

The circle's negative space is as deliberate as the crane itself — nothing is filler, and silence speaks as loudly as ink.

4

One rule, no exceptions

Whether on a boarding pass or a billboard, the mark never recolors, stretches, rotates, or approximates.

This is the JAL Crane Mark design system, applied by Curio Design — a design-style library for AI agents. Full JAL Crane Mark guide → designbycurio.com/learn/jal-tsuru-crane-1959