PLEAT · Insight Series — 03
03 / 12
Customer Retention
Engineering earns loyalty
that marketing cannot
Repeat Purchase Rate by Product Line
100%
75%
50%
25%
0%
73%
58%
49%
42%
36%
28%
Pleated Series
Woven Archive
Knit Studio
Structured
Essentials
Capsule
Portfolio leader