Chapter III
Cycles of return
Page 07
العودة الثانية تفتح باب الوفاء
“The second return is where loyalty begins.”
First-week return visits predict renewal
A five bar chart shows membership renewal rising from 22 percent with no return visits to 78 percent with four or more return visits.
First-week return visits
Membership renewed by day 90
80%
60%
40%
20%
0%
22%
38%
51%
64%
78%
No return
1 return
2 returns
3 returns
4+ returns
Renewal lift
3.5×
from first absence