CHAPTER 03
LOYALTY DRIFT
CAFE NOTEBOOK
14 / 28
Guests do not leave at once; they cool by late afternoon.
20%
30%
40%
50%
60%
third visit unlocks habit
largest lift appears after poem nights
regulars with table notes
regulars without table notes
seasonal cafe rhythm
Q1 2023
Q2
Q3
Q4
Q1 2024
Q2
repeat-guest retention after third visit
41.8%