Two minutes is the cliff.

Across 12,000 users tracked over 90 days, a sharp retention threshold emerged at the two-minute onboarding mark.

90-Day Retention by Onboarding Duration
Under 2 min 1 – 2 min Over 2 min
100% 75% 50% 25% 0% 2-MIN THRESHOLD 96.2% < 1 min 94.7% 1–2 min 78.3% 2–3 min 62.1% 3–5 min 41.2% 5–10 min 28.6% 10+ min Retention drops 53 percentage points past the two-minute mark