Kasen Field Notes / Retention
Chapter 03 / Page 12

Observation from winter cohorts

Members do not leave suddenly; attention thins first.

68%
of renewals began with three quiet touchpoints
+14.8% retention lift
quiet touchpoints recovering attention before lapse untended cohort fades 40 55 70 85 Oct Nov Dec Jan Feb Mar
This is the Ikebana Sōgetsu design system, applied by Curio Design — a design-style library for AI agents. Full Ikebana Sōgetsu guide → designbycurio.com/learn/ikebana-sogetsu-modern