Kasen Field Notes / Retention
Chapter 03 / Page 12
Observation from winter cohorts
Members do not leave suddenly; attention thins first.
68%
of renewals began with three quiet touchpoints
+14.8% retention lift
quiet touchpoints
recovering attention before lapse
untended cohort fades
40
55
70
85
Oct
Nov
Dec
Jan
Feb
Mar
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Ikebana Sōgetsu
design system, applied by
Curio Design
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