HEMMA · Customer Insights · Nordic Markets 2024
04 / 12

Customer Retention

Kitchen buyers come back first

78% repeat purchase rate within 12 months — the highest across all departments.

100% 75% 50% 25% 0% Avg 56% 78% 64% 61% 52% 48% 34% Kitchen Living Room Bedroom Bathroom Home Office Outdoor
This is the IKEA design system, applied by Curio Design — a design-style library for AI agents. Full IKEA guide → designbycurio.com/learn/ikea-blue-yellow