HEMMA
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Customer Insights
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Nordic Markets 2024
04 / 12
Customer Retention
Kitchen buyers come back first
78% repeat purchase rate within 12 months — the highest across all departments.
100%
75%
50%
25%
0%
Avg 56%
78%
64%
61%
52%
48%
34%
Kitchen
Living Room
Bedroom
Bathroom
Home Office
Outdoor